Shawn Gross headshot Shawn Gross signature

B2B Health + Tech Digital Marketing

Helping businesses build brands, generate leads, and scale growth.

Brands I've worked with

About me

With over 20 years of marketing expertise, I leverage experience as Head of Digital at Massachusetts General Hospital and Marketing Lead at Clear Skye to support B2B healthcare and technology businesses with tailored, scalable growth strategies and creative execution.

Combining innovative digital tactics to drive lead generation, strengthen brand presence, and position brands for long-term success.

Connect on LinkedIn

My Services

Websites

Conversion-focused websites that build trust, showcase your brand, and create lead generation opportunities that turn visitors into qualified prospects.

Animated Explainer Videos

Engaging videos that simplify complex concepts, highlight your solution's value, and drive awareness across channels.

Lead Gen Content

White papers, ebooks, and case studies that educate your audience, establish thought leadership, and drive qualified leads into your pipeline.

Blog Articles

Content that boosts SEO, positions your brand as a thought leader, and keeps your audience engaged with timely, relevant insights.

PowerPoint Templates

Custom designs that align with your brand and help your team deliver compelling presentations that win deals and impress stakeholders.

Social Content

Material that builds brand awareness, engages your audience, and drives traffic across LinkedIn, Twitter, and other platforms.

Email Marketing

Campaigns that nurture leads, engage and educate customers, and drive conversions through targeted, personalized messaging.

Marketing Automation Setup

Platform configuration that streamlines workflows, enhances lead tracking, and scales your marketing efforts efficiently.

PR

Compelling PR strategies and byline articles that position your solutions as an industry leader and build credibility with key audiences.

Work Examples

Elsevier project
View Project
Nuance project
View Project
Homepage project
View Project
Explainer video project
View Project
PowerPoint templates
View Project
White papers
View Project
0 Marketing Awards
0 Projects Delivered
0 Working Hours
0 Personal Hobbies

FAQ

How can digital marketing help my B2B health or technology business scale efficiently?

A data-driven digital marketing strategy targets your ideal customers through optimized websites, compelling content, and nurturing campaigns that align with your business goals. By focusing on the right channels and messaging, we can generate qualified leads, shorten sales cycles, and create a repeatable growth engine that scales with your business.

What's the best way to build brand visibility and authority in the crowded SaaS market?

A multi-channel approach combining strategic content creation, thought leadership through blogs and PR, targeted social media, and consistent brand messaging positions your company as a trusted authority. The key is delivering genuine value to your audience while maintaining a distinctive brand voice that sets you apart from competitors.

How do I balance short-term lead generation with long-term brand growth?

A balanced strategy delivers quick wins through targeted campaigns and lead gen content while simultaneously building brand equity through thought leadership, PR, and consistent content marketing. The most successful B2B companies invest in both — using short-term tactics to drive revenue while building the brand foundation that sustains long-term growth.

Contact

Ready to grow your B2B health or tech brand? Let's talk.